Content marketing as the core technique
Many different platforms and channels are available for digital marketing which are either free or paid but the key concept is no different. Digital Marketing is about precision. It is about promoting the valuable information to the most relevant audience, establish long-term interaction, brand confidence, and finally bring sales. If you cannot track the analyse customer behavior, how can you achieve accuracy and precision? Posting inappropriate content will not only waste your time but may also cause audience feeling negative . Writing and distributing promotional information effectively rely on content marketing skill. Content marketing is cross-channel, regardless of blog, e-mail, social media, advertising, etc. are all applicable. This section introduces content marketing strategies, Re-purposing, Re-publishing, and the concept and importance of native advertising. We will take blog promotion as an example to illustrate how content marketing integrates with Inbound Marketing and search engine optimization, take email promotion as an example to how content marketing integrates Outbound Marketing.